All work
Case study · Brand + Results

Dingpops

A custom event-treat brand, built from the ground up — and grown into a business with real numbers behind it.

Dingpops custom event treats

Dingpops (my own business)

Owner & Creative Director

Brand identity, website, print, social, sales & operations

2024

Start with nothing but a name.

Dingpops began as an idea: custom, hand-crafted treats and experiences for corporate events, weddings, and celebrations. There was no brand, no website, no customer experience — just a standard to hit and a market to win.

The job was to build a business people would trust and remember: an identity, a digital presence, a sales process, and the day-to-day operations to back it all up.

Dingpops logo

Brand, then business

A visual identity that could carry everything from a business card to an event booth — then the marketing engine behind it.

Identity

A playful, appetizing brand — logo, color, and type that reads as fun and premium at once, applied across packaging, print, and signage.

Digital presence

Website, social content, and email — a consistent voice that turns followers into inquiries and inquiries into booked events.

Operations

Sales process, customer experience, vendor coordination, and on-site execution for events serving 300+ guests.

Dingpops initial logo concept
Dingpops logo concept
FinalDingpops final logo
Dingpops print marketing materials
Dingpops brand out in the world
Dingpops treats

Brand at a glance.

The core elements that keep Dingpops looking like Dingpops, from a business card to an event booth.

Dingpops logo

Color palette

#481800
#d84818
#f0a830
#307860
#f9f4ef

Voice & feel

Playful but premium — warm, appetizing, and celebratory. The sprinkle-inspired palette and rounded mark make Dingpops feel like a treat before you’ve even tasted one, applied consistently across packaging, print, and social.

Design that grew the business

Brand and marketing translating directly into measurable growth.

62%Profit growth in 2025
42%Social visit growth in 2025
300+Guests per event
224Views on a top video

“These treats were such a hit! Loved the details she was able to create and how she made my vision come to life.” — Sam T., Sept 2025

Why it matters

Dingpops is proof I don’t just design brands — I run one. Every decision, from the logo to the sales funnel, was made with the P&L in mind. That owner’s perspective is what I bring to a creative team: work that’s beautiful and accountable to results.

See the flagship advocacy brand.